CQI Pilot activity on 2021-04-07

We revisited our discussion of root causes of their recruitment challenges. They talked about awareness of the program, as well as hesitancy related to an abstinence message. Their goal is to change that perception. As they had mentioned a possible strategy to use youth to cultivate their social media presence, we decided to explore that strategy more as one to test in this pilot. They shared initial thoughts about what they might do; our team followed by sharing a FYSB social media toolkit with considerations for using social media as a programmatic tool.