Pilot
Interaction date
Activity type
Pilot: 1 on 1
- Recap of last call (e.g., root causes and strategies)
- Did you have an opportunity to discuss root causes with staff?
- They had an internal meeting to discuss root causes further. They added one new point and were able to identify 2 root causes to prioritize
- Did you have an opportunity to discuss root causes with staff?
- Returning to root causes – what might make direct recruitment of youth challenging?
- Anything to add to our current list based on conversations with staff or your own thoughts:
- Perception of abstinence programming
- Lack of clarity of what the program is
- Zoom fatigue
- Youth capacity to participate – families may only have one computer
- Staff are new to recruitment – less familiar with outreach methods to capture youth
- Where to find youth during the pandemic? Especially as can’t get into traditional places, like community centers
- New program/staff, have to learn new software and marketing tool
- Abstinence is not promoted
- Prioritize top 2-3 causes
- Staff are new to recruitment – less familiar with outreach methods to capture youth
- Abstinence is not promoted
- Anything to add to our current list based on conversations with staff or your own thoughts:
- Strategy discussion
- Idea from last call: Using youth ambassadors to cultivate a social media space for youth
- Still working on recruiting youth to run social media space. Want to have a separate space for them.
- New idea from current call: Staff are reaching out to different, new providers providing new information. Testing out new promotion strategies to reach new clients effectively.
- This is a new strategy they brought up during the meeting. They agreed to stick with the youth strategy above though. This may be brought up further as our meetings progress.
- Other ideas that address your prioritized root causes?
- Possible plans
- Add current youth to follow the social media spaces.
- Instagram is their top market site.
- Possibly do a survey on which social media site resonates with their youth group.
- Migrate videos over to these social media spaces
- Working on two separate sites (one for kids, one for adults)
- Add current youth to follow the social media spaces.
- Possible plans
- Idea from last call: Using youth ambassadors to cultivate a social media space for youth
Grantee(s)
Another Choice, Another Chance (ACAC)
Staff
Annie Buonaspina
Rob Nutt